This research paper will compare and contrast the characteristics of the traditional brick and mortar (B&M) shopper with those of the online shopper. Additionally, research will identify the similarities and differences between the virtual and the real-world customer. Distinguish the difference between the world of e-commerce and the real world in terms of customer communications. Determine which traditional customer communications can and cannot be successfully ported to the world of e-commerce. Assess what new communications techniques are uniquely available in the world of e-commerce. And demonstrate how the use of multimedia technologies creates effective e-commerce websites. Discussion of customer communication strategies and real-world examples will be presented.
Compare and Contrast Models
Brick and mortar shoppers go to a specific building to purchase merchandise. The location has a physical presence which allows for customers to have face to face communication with employees. Online shoppers are able to log on and search for items and make purchases from the comfort of their own home. Online shoppers have some advantages to brick and mortar shoppers for this reason.
Several factors can be used to compare and contrast differences between brick and mortar shoppers and their counterparts. Pricing will